Selling online as an artist didn't come easily for me. In 2009 when I started my business it was little more than a way to make some extra cash to pay for more clay so I could keep my hobby going. I was still a college student working multiple jobs and attending part-time classes watching as all of my peers began to graduate. I felt left behind, directionless, and broke. On Facebook I'd seen a college friend mention she was beginning to sell on Etsy, and not knowing what it was about I looked into it. That same afternoon I opened my Etsy shop.
I had plenty of pottery sitting around that I could sell... in theory. But I didn't know how to sell online, or how to take a halfway decent product photo, or how to write about my work objectively in a compelling way. I didn't let any of that stop me. I learned every single thing the hard way through sheer determination.
Early on I met fellow just-getting-started artist, Allie Dattilio. We met through Etsy and began exchanging emails. We shared the highs and lows, and encouraged each other over the years as our online art businesses grew.
We didn't set out to start a business together. That happened very organically. We recognized a need for a community for artists selling online that not only offered support, troubleshooting, and feedback but one that also got right into the nitty gritty of being a successful online entrepreneur.
Running a growing art business isn't only about the feel-good creative side of things. There are important business tasks too like bookkeeping, taxes, diversifying revenue streams, and understanding business acronyms like ROI, SEO, and TOM and how they relate to your business. Considering we'd both created thriving online businesses as artists we decided to create that community ourselves: The Studio Source.
This upcoming week on Thursday, 1/17 we're opening The Membership for a limited time (only until 1/22) and we'd love to have you join us! All the details about The Membership are here. Be sure to join The Waitlist for an email notification right when The Membership opens!
photo credit: Jacob Buwalda